top of page

The Future of Learning  

Starts Here

consultation-in-cosmetology-clinic-female-profess-2025-03-14-15-16-43-utc.jpg

This paper redefines experimentation, showing it as a diagnostic and developmental engine for learning and change, transforming abstract ideas into embodied reality.

Image by Anastasiia Ornarin

Engage with Insight

Discover how human beings process change and how we might design the future of change itself. Access top-tier research from the "Experimentation" paper. 

Experimentation: AFERR Model

About the Author

A designer of games, systems, and human potential.

Mohsin Memon is a global thought leader in game-based learning and behavioral science, known for designing over 50 games and developing the AFERR Model to drive measurable behavior change.

About The Author.png
About The Author 2.png

Applied Learning

Discover how the Experimentation paper addresses real-world challenges.

Image by Luke Jones

1

Leadership Development 

Coaching Leaders to Adapt

Shift leaders from reactive decision-making to a participative, foresight-driven approach. The paper's framework provides a diagnostic lens to identify why leaders get stuck and offers strategies to strengthen their cognitive processes, ensuring they can lead effectively in complex environments.

Leadership Development.png

2

Organizational Innovation

Creating Adaptive Systems

Move beyond episodic change management and embed a continuous metabolism of change. Learn how to institutionalize experimentation through pilots and sandboxed initiatives that legitimize risk-taking and transform uncertainty into innovation.

Organizational Innovation 2.png

3

Team Cohesion

Building Collaborative Resilience

Foster psychological safety and shared learning within teams. The paper provides insights on how to facilitate collective sense-making, enabling teams to metabolize setbacks faster, align more effectively, and distribute leadership as a natural outcome of shared trials.

Team Cohesion.png

A New Lens on

Human Development 

Get a sneak peek into the first of five papers on the AFERR Model. Download the full paper to explore the science and application of experimentation.

AFERR

A New Lens on Human Development.png

AFERR Impact in Numbers

100K+

Participants Evolved

20K+

Simulations Hosted

400+

Practitioners Certified 

50+

Countries Adopted

250K+

ROI for Organizations

Access Other AFERR Papers

This is the first of five papers. Uncover the full AFERR framework to transform learning across your organization. Navigate below to access the other AFERR papers as they become available.

Activation

Forecasting

Reflection

AFERR in the Media

Evivve Leadership Launches Foundational Paper on Experimentation 

PRLog

Evivve Unveils First Landmark Paper on AFERR Experimentation Phase

OpenPR

Out Now: Evivve Leadership Launches "Experimentation" Paper

PR.com 

The AFERR Scoop.

Subscribe for updates

Be among the first to hear about the latest updates on the AFERR Model

AFERR Icon.png

AFERR.ORG

© 2024 by Mohsin Memon

© 2025 by Mohsin Memon

© 2025 by Mohsin Memon

bottom of page